It's just an app!
It's just an app!
I happened to be walking past a telecoms stand located close by to our 'Comtel One' stand at the Business Start Up exhibition when I overheard someone point to our stand and say "it's just an app!"
They say ignorance is bliss, and rather than being upset about the comment I walked past with a rye smile.
Why? Well calling RIPDialer just an app is like calling Pele just a footballer... Years of work and 100's of thousands of Euro's have gone into its development to make it a game changer in the world of business telecoms.
To be honest, when someone says it's just an app, means we have done a superb job in covering up all the underlying technology that make up the RIPDialer service to give you the end user a simple user friendly tool you can use all day everyday without even thinking about it.
Underlying 'the app' is a host of technological wizardry, some of which we have patented, which includes, servers and switches, a host of api's, embedded security, databases, custom controls, comms interconnects, and other bits I couldn't even hope to describe.
As an example our server has already queued your call ready for dialling before you even hit the 'call' button, and forget that other operators can deliver a different cli (phone number), with RIPDialer you can choose from any number of cli's all on the fly and you can add, change and remove them as you decide, right within the app.
We are rightfully really proud of RIPDialer as over the last 3 years it has grown from an international calling platform, seamlessly carrying millions of calls all over the world with crystal clear call quality and a connection success rate of some 99.87%, to become a complete office desk phone replacement.
Behind all this is our belief in and use of the mobile GSM network. Quite simply, the network was designed from the ground up as a secure, resilient means of carrying high quality voice traffic while on the move and RIPDialer taps into this to ensure the highest quality call experience possible for our end users.
Whilst we have a WiFi component which can be used for inter office communications or while roaming abroad, we would always recommend utilising the GSM network where available especially for business related calls in overcoming the frustration of poor quality, dropped calls and not being able to connect in the first place.
Notwithstanding its superior call quality, we have literally crammed all the functions and features of your desk phone right into your mobile. So you can not only make and receive calls via the company switchboard, but transfer calls to colleagues, mute, hold (with music), or put a call on speaker, pass a caller into a conference room, join a conference yourself and pick up voicemail.
More impressive, is the option to set up your favourite extensions on hot keys which also give you call status (BLF), and in version 2 you will have additional options for in call SMS, email and whiteboard, and be able to set up a video conference call.
Not bad for just an app, eh?
To round off, here is a nice little anecdote to this story....
On the first morning of the show we had 4 salesman join us from one of our UK distributors, none of whom had seen RIPDialer before. Within just 15 minutes all four had downloaded and installed our services onto their personal mobile's and were demonstrating it to customers with total confidence.
Counter that with the guys on the telecoms stand opposite who I watched struggle for 1.5 hours to get their 4 desk phones up and running the night before.
My rye smile? When I look at them; its just a cloud pbx!
Are we about to witness another game changer?
Every once in a while a real game changer turns up, like ‘Whats App’ for text messaging or ‘Facebook’ for Social interaction and we believe another one has just arrived – ‘RIPDialer’ for mobile phone calls.
Forget the fact that RIPDialer was originally designed as a low cost international call service, we’ve seen plenty of those, but take a look at its ability to deliver any phone number to the recipient of the call – your office number, your home number, your mobile number, your personal unified number, literally any number that you legally own, control or have authority to use.
Let me put it another way, make phone calls from your mobile with the appearance of your office phone number, or your home or your international sales department– and better still you can pre-authenticate as many numbers as you like and seamlessly use them right from your handsets phonebook or call log.
Yes, if you have one, a modern PBX phone system can handle cli manipulation – but the PBX scenario is pretty difficult to control and manipulate from the end users perspective, RIPDialer allows the end user to set up, control, manipulate and use any number, directly from the handset.
As a user of RIPDialer, my change in calling habits has been nothing short of electrifying.
For one, my desk phone with its lovely screen, large buttons and ergonomic handset, quickly became an unused piece of plastic taking up valuable real estate on my desk and believe it or not, it is no more – it’s gone!
Its been truly liberating for me to use my personal mobile for work and although I make dozens of business calls a day there are still only a handful of people who know my mobile phone number!
Ask any person if they were to make or receive a call which appliance would they prefer to use; their fixed phone or their mobile – you’d be hard pushed to find someone who didn’t say mobile – and why not, their full contact list is easily available, they can call from the click of a button, they can move about, they can be anywhere, they can see who is calling them and it is a simple process to return missed calls.
I remember one evening having to phone a customer around 9.30pm – he was delighted to know we were diligently working away in the office on his behalf; the truth, I was sat on the sofa in my lounge, TV on in the background and a chilled glass of wine in my hand!
At about this point you’d be forgiven for thinking that RIPDialer is a mobile VoIP service, amazingly it’s not, well not completely, it uses the mobile operators GSM network in the first instance and then passes the call to any third party carrier, including VoIP hosts. RIPDialer was designed to utilise the GSM network from scratch, it was developed by an MVNO, and therefore it makes sense that they would use their own underlying network. That said connections are 100% guaranteed, and call quality is superb. In addition, you can truly be mobile when using the GSM network as it seamlessly handles antenna handshaking unlike VoIP counterparts, so whilst walking around or travelling in the car or train you can continue your conversation without interruption.
Additionally, I am still accessible from our company switchboard – instead of my extension being directly connected to my old SIP phone, it is simply call forwarding to my mobile number – all I have to do now is tell customers to call the office number and dial my extension number or have reception transfer the call to me, easy, seamless and I still haven’t given anyone my personal mobile number. Plus I can still put callers on hold, dial a colleague and transfer the caller to them if required.
BYOD is anticipated to reach 80% of all businesses by 2017 and you can understand why from an end users point of view, but the key missing link with BYOD is in end users having the ability to appear as though they are calling from the company, in an easy transparent form.
Truly low call costs, virtual PBX systems, BYOD and unified communications, all make for an interesting future – and the glue that pulls them all together? RIPDialer – giving you the ability to deliver your business phone number when making a call from your mobile.
Is RIPDialer a ‘Game Changer’? Time will tell, but it looks that way to me.